You don’t want to be an email marketing band? Then you don’t keep up with the times. Those who do not keep up with the times have relatively little chance of asserting themselves on the market unless they visit website and learn from this article.
1. Why many bands don’t succeed
There are thousands of good bands and musicians who will never make it.
It’s not their music that’s to blame. This is usually due to poor marketing or a lack of sales talent.
But life is all about selling.
If you want to enter into a relationship with a woman or a man, then you have to be able to sell yourself well. If you have an interview for a job that you absolutely want to have, then you have to be able to sell yourself well, etc.
The whole life is selling and unfortunately, it is also part of it that you have to market or sell your music properly.
Why the word “unfortunately” is written here has the following reason:
Not every musician has the gift of selling. Some musicians even have a real aversion to the word marketing or selling or they do not see the connection.
The music can still be so good, if you don’t have a sales talent on your side, it looks rather bad with the success.
If you look at successful brands, there are always one or two people who have the gift of selling. Sometimes they are even really big seller types!
2. Why should bands do email marketing
The fact is, that email marketing is more effective than Facebook and Twitter combined. And that by a good chunk!
The great thing about online marketing or email marketing is that even non-seller types can promote and sell their brand.
But what exactly does email marketing bring to your band?
In the end, you can do anything you would otherwise do on your social media channels. But with much higher effectiveness! And that is the crucial point!
If you make a post on your Facebook page, only a fraction of the fans will see this message.
The reason for this is that Facebook simply wants to make money. Only if you are willing to spend money, you can reach all your Facebook fans.
3. Benefits of Email Marketing for Bands and Musicians
Of course, you won’t reach all your fans through email marketing. The decisive factor here is the opening rate. But if you have a good email contact list with loyal fans and offer interesting content, you will achieve open rates of well over 50%. And that’s a really great result!
With an email list of 1000 people, that’s 500 people. Facebook and Co. can not keep up here under any circumstances without you placing advertisements.
The best thing is, once you have built up a list, you can continue to advertise completely free of charge. Nobody can take the established email list away from you anymore.
So you are no longer dependent on Facebook & Co. In some cases, it also happens again and again that Facebook simply closes band pages and no longer makes them accessible to the user. What then? With your own email list, you are free and independent.
If you have reached a proud number of many thousands of fans, you can also successfully enter into cooperations with e.B. other bands, which also do email marketing. This is a really great lever that many bands are not aware of.
With a single email, another band can draw thousands of fans to your site. That’s awesome!
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4. How to create an email list for your band
Of course, you don’t create an email list overnight. It takes time, patience, and a bit of creativity.
But how can you collect the email addresses of your fans and other potential fans?
That, of course, is the sticking point of the whole thing.
Under no circumstances should you add people to your list who have not registered in person. In Germany, a so-called double opt-in process is also mandatory. This means that a person who has subscribed to a newsletter must confirm their email address.
First of all, it is advisable to ask all friends and acquaintances to subscribe to your newsletter. Among them are usually also real fans.
5. Why should someone subscribe to their newsletter
Next, you have to consider what added value the entry in the newsletter offers for them. This is the most important question you have to ask yourself!
An added value would be e.g.:
- A free download link to an album of your band
- Free tickets for your shows
- Information about your setup and live sound
Let your creativity run wild but please always remember, that the entry must necessarily offer added value so that someone registers in your newsletter at all!
6. Which email marketing provider should you choose for your band
There are many free providers like Mailchimp, GetResponse, etc.
If you are a small band and music is your hobby, you should definitely prefer a free provider.
But if you really want to approach it professionally and already earn money with music, then be sure to take a look at a professional provider.
Become an email marketing band!
This is the first step towards a more successful appearance in a new age of band marketing. In the last 10 years, the music business has changed radically again. Hardly any band still makes money through record sales. Social media platforms are taking away more and more of the freedom to reach all your fans. In the best case, you have everything in your own hands and this is currently only possible with email marketing.
If you have not yet jumped on the email marketing bandwagon, you should definitely make up for it.