Drawing attention to your band or new music on social media is both more important and more difficult than ever. The competition is huge. As an artist, producer or musician, you get in direct contact with your fans via social media channels. The range can also be increased with targeted campaigns. This requires the most comprehensive picture possible of how fans interact on the various platforms and how, where and when they listen to which music.
Social media tips for musicians
What NOT to post
It should actually be clear to everyone, but the number of temporarily deactivated social media profiles speaks a different language. Be aware that you are building an artist profile on your channels, not a personal one. If you post cat videos, birthday songs and like posts from the neighbour’s dog on your artist profiles, this can prevent a growing reach or even damage the public image as an artist or band. You will then potentially no longer be perceived as an artist with commercial interests but as a person like everyone else.
Social media for musicians: Strategy and timeline
Every successful online medium has a strategy. For each post, think about how it best fits into the overall impression of your profile. Inform your fan base in good time and involve them. Don’t just post the release itself, i.e. the song or album, but also content such as videos, tour announcements, photo shoots, new articles or interviews. Only post content that is about your band or artist character.
Plan a posting strategy for three to six months in advance. This gives you more time to produce and rehearse music. It also ensures that posting on personal profiles doesn’t get mixed up with your projects. Explore opportunities to collaborate with other bands and artists. This can multiply your range in one hit. In addition, a dedicated website as a central contact point for fans and press for news and new releases is essential in the long term.
Social media for musicians: Research your platform
On every social media platform, people interact differently. Each has its own rules and algorithm. This has different priorities for content on Tik Tok than on Facebook or Twitter or Instagram. This also plays a major role on streaming and video platforms.
Research how a platform’s algorithm works. Above all, find out which social media platform your fans interact with the most. The more research you do to find out where you need to focus your social media work online, the less time you need for the actual posts and interactions. This leaves more time to make music.